About

Your website isn't just an Internet brochure: it's a digital growth engine

Digital marketing and digital products give businesses of all sizes the ability to build scalable, measurable, and testable growth systems. But these systems need to be setup and managed properly to get the best results.

We can help your business create and optimise purpose-built digital growth engines.

Book a call with us now.

How we help: your new pocket CMO

We take a holistic, end-to-end approach to digital marketing. We help your business setup, grow, and optimise your digital marketing infrastructure based on a powerful strategy that drives your business goals.

Keep it simple: three services for three stages of your digital growth journey.

Getting started?

Build you digital growth engine with a digital marketing infrastructure project

We can help you transform your website from "Internet brochure" into digital growth engine with the right strategy, copy, design, and backend systems.

Up and running?

Drive your digital growth engine with Funnels-as-a-Service

Design your prospect and customer's entire digital experience, from web UX to email nurturing. After setting up your website and marketing infrastructure, we can manage and optimise one or more funnels to help you grow and engage your lead database.

Breaking new ground?

Digitally transform your market with web application development

The web is becoming more important for businesses every year. We can help you take advantage of digital transformation opportunities in your market by advising, designing, or building web apps.

Software Engineer 🤓 x Digital Marketer 💻

Hi, I'm Levi McKenzie. I'm bringing together engineering and marketing.

I started Optimism Technologies to solve important problems with software. An engineer by training, I discovered that product is only half the battle.

People don't come to you just because you have a great product. You have to get it out there. And the Internet is making it more challenging every year: markets are more complex, competitive, and chaotic than ever before.

But where there is change there is opportunity. I realised that the "digitisation" of marketing turns marketing into an engineering discipline. With digital technologies, we can experiment, measure, and scale our marketing and product efforts like never before.

Let's chat