For High-Agency Creatives

Reimagine Your Creativity

Deploy your creative capital

Feel like your creative work is undervalued?
We help creative individuals and teams unlock the full value of their work and reach their highest potential.

The Creative Value Gap

When business value doesn't reflect the true value of your work, effort, and insight. It looks and feels like:

Overwhelm

Are you bogged down by endless admin, grant writing, or content creation – the "mental perspiration" that steals time from your actual creative work?

Instability

Stuck in the feast-or-famine cycle? Struggling to attract consistent, high-value clients and price your unique value confidently?

Misalignment

Feel the tension between your creative integrity and commercial demands? Worried about burnout or that your business isn't truly reflecting your purpose?

Tech Pressure

Overwhelmed by the need for better digital systems or unsure how to leverage digital and AI effectively without being a tech expert or compromising your IP?

Build Your Digital-First Creative Value Lab

We help you transform your creative practice into a resilient, profitable, digital-first business. Choose your path:

Mini-Muse:
Intro Workshop

A rapid, focused introduction (2-4 hours) to the core concepts of the Creative Value Lab. Includes a high-level audit of your current creative capital assets and high-impact micro-strategy. Ideal for exploring the framework and identifying immediate opportunities. Great for organisations and individuals that want to learn more before diving into Modern Muse or Athena.

Modern Muse:
Capacity Development Program

1-on-1 coaching for solo creatives, founders, and key team members seeking personalised guidance to unlock their creative capital and build a thriving practice. The perfect fit for the initial adoption of the core framework, up-skilling and enabling a key team member alongside Athena Strategy Foundries, and laying the foundations for adopting creative capital asset management technology via Mnemosyne.

Athena:
Strategy Foundries

Deep-dive workshops for creative teams needing to align strategy, identify new opportunities, build digital systems, and explore ethical and practical AI adoption. Perfect for organisations that want to harness their creative capital for scalable growth. Ideal for teams that want to strategically leverage and invest in their creative capital assets. Complemented by Modern Muse, amplified by Mnemosyne.

Mnemosyne:
Creative Capital Asset Management

Transform your hidden creative value into a visible, manageable, and interactive inventory dashboard that prevents wasted effort and reveals powerful opportunities for building ongoing and future leverage. A Mnemosyne project identifies, designs, and installs critical supporting technology for making management of your creative capital assets a strategically powerful core capability.

Why Optimism Technologies?

Your strategic digital & AI partner for your creative business.

Holistic Framework

Go beyond fragmented and generic business advice with the Creative Value Lab Framework (CVLF), the business framework purpose-built to help creative businesses thrive.

Digital for Creatives

Amplify your creative capabilities and capacity by harnessing our deep engineering expertise to implement accessible AI and digital strategies.

Leverage Creative Capital

We help you identify and leverage your entire range of creative assets enabling you to build leverage with more than just labour.

Digital Leadership

Develop the confidence and digital-first systems needed to thrive in the modern creative economy.

Purpose-driven Profit

Build a business that is not only profitable and efficient but deeply aligned with your core creative purpose and values.

Expert Guidance

Partner with an experienced guide who understands both the creative world and the technology that powers modern success.
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10X Commitment

We're committed to the long-term success and growth of our customers. Our approach is to identify and focus on the highest leverage opportunities to improve your creative business, especially when compounded over time. We're confident that engaging with Optimism Technologies will provide tangible results.

Results depend on execution and implementation. However, we promise to continue supporting your business until you've built systems and strategies that are worth 10X or more than your investment in working with us.

Levi headshot
Optimism Technologies logo

Hi, I'm Levi

I help creatives reach their full potential by helping them reimagine their creativity, deploy their creative capital, and build leverage using digital-first strategies and systems.

I come from a family of creatives, from designers to dancers. But my path was different: I pursued science and technology. I've always wanted to bring together both analytical and creative aspects of my life, my "left brain" and my "right brain." My Master's in Engineering focused on distributed computing and artificial intelligence, and my creative outlets are UX design and writing. In both my career as a software creative and the lives of my family and friends as "traditional" creatives, I've seen up close the difficult challenge of balancing art and commerce, creative purpose and business goals.

I founded Optimism Technologies to bridge the gap I saw many talented creatives facing. Your unique perspective is your greatest asset, and my mission is to provide you with the education, support, and tools to build a business that truly honours and amplifies that value.

Levi MK

CEO, Optimism Technologies

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